Talents Rio Spreads beyond Critics to Audiences and Preservation For the project’s expansion in Rio, two new areas have been chosen that are considered strategic and of great importance for cinema and audiovisual development in Brazil: Audience Design and Preservation.
For Festival do Rio 2024, Talents Rio, a professional training initiative promoted by the festival in conjunction with Berlinale Talents and the Goethe-Institut, has expanded its activities and brought in new partners. A key partner of Talents Rio since its first edition, the Goethe-Institut, is now joined by Samambaia.org, the Open Society Foundations and Projeto Paradiso. The critics' programme also has the institutional support of the International Federation of Film Critics (FIPRESCI) and the Brazilian Association of Film Critics (Abraccine).
Berlinale Talents was first created back in 2003 and has become one of the pillars of the Berlin Festival, bringing together hundreds of professionals each year from a wide range of fields for a series of training activities. Over the course of 20-years, the programme has built up a community of more than 9,000 talents from 150 countries. The Brazilian network alone now numbers more than 320 people.
For the project’s expansion in Rio, two new areas have been chosen that are considered strategic and of great importance for cinema and audiovisual development in Brazil: Audience Design and Preservation.
Audience Design is a methodology that aims to maximise the potential of audiovisual projects from their earliest stages of conception, so that the resulting works reach the maximum audience at the time of distribution.
The Preservation area is equally strategic in that it guarantees the survival of audiovisual works as part of cultural heritage but also as intellectual property.
The Critics programme - that has taken place at festival do Rio since 2016 - immerses budding critics and journalists in the coverage of a major international film festival and presents discussions about the present and future of the activity.
For the Critics and Audience Design programmes, eight new talents have been selected for each. This year the Preservation programme is a pilot project in the form of a forum for professionals in the field and other interested parties, from which the concept and format of the programme will emerge to be implemented from the 2025 festival onwards. So watch this space.
Under the general coordination of Pedro Butcher, who also continues to coordinate Talent Press, Talita Arruda is responsible for the coordination of the Audience Design programme, and Lila Foster the coordination of Preservation.
The Preservation programme has a number of activities taking place throughout the festival at the Armazém da Utopia and one discussion will focus on how digital has posed immense challenges for the field of audiovisual preservation and asks how can we ensure that the films produced in recent decades, digital natives, can survive to tell their story and the story of our time.
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