RioMarket Offered a Wide Range of Topics Monday A very busy week started with a very busy day on Monday for the RioMarket and its participants who were spoiled for choice.
The working week started with a busy schedule in the Armazem da Utopia starting with a panel that discussed the challenges and opportunities of translating the diversity of Brazilian cinema to television, both in terms of content and audience. Issues such as regional, ethnic and cultural representativeness, adapting different genres and languages to the television format were debated.
After Gabriel Jacome, TV Globo's Content Director, shared his experience on how to create content capable of engaging different audiences. The talk addressed the main challenges in producing material that resonates with diverse audiences, exploring strategies to make communication more inclusive and effective in an increasingly diverse market.
In the afternoon, a panel covered the global consumer trends, themes and formats in greatest demand abroad and how to adapt and position Brazilian audiovisual content for export so that the material is attractive to distributors and global platforms.
Fabio Lima, CEO of Sofa Digital attempted to explore the complex and thorny challenges of regulating the internet in the current global scenario, in which the exponential growth of digital and streaming platforms raises questions about privacy, security, freedom of expression and responsibility. Regulatory alternatives were discussed in different contexts, addressing the balance between technological innovation and the protection of individual and collective rights.
Another discussion presented an overview of the international co-production market for non-fiction content, focusing on the opportunities and challenges for Latin American producers. The talk also presented the Latam Content Market platform, dedicated to the exchange of projects and the creation of collaborative networks between producers, distributors and global players.
Janaina Tadeu, Business Strategy Manager for Latin America for LG Electronics, explored the concept of FAST (Free Ad-Supported Television), an emerging platform that offers free TV content supported by adverts. With a practical approach, Tadeu discussed how FAST is transforming the television landscape and what opportunities it provides for content creators, advertisers and media platforms. Participants had the chance to understand the advantages and challenges of this new trend, as well as learn strategies for making the most of the possibilities that FAST offers.
Director of Journalism, Andre Basbaum, addressed adapting to new audience demands, competition with streaming platforms and the need for constant innovation. Creative strategies were explored to maintain relevance and audience, as well as the challenges of working with limited budgets and deadlines.
A panel also address the challenges of engaging and attracting audiences, specialised or not, to documentary productions. Issues such as the choice of accessible themes, the construction of engaging narratives and the balance between informative depth and entertainment were addressed. Visual language strategies, multiplatform distribution and the role of new technologies were also explored.
Late afternoon, Pedro Belchior Costa addressed the current panorama of original content creation for streaming platforms in Brazil, highlighting challenges, opportunities and innovations in the market. The main aspects of creative development were discussed, such as the conception of ideas, adapting narratives for the digital format, the impact of changes in audience behaviour and the role of cultural diversity in the production of stories
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