RioMarket Looks at Building and Keeping Audiences and other Key Indusry Concerns Building and keeping audiences is the backbone to much of the discussion talking place in the Armazem, as RioMarket and the festival offer another full schedule.
Building and keeping audiences is the backbone to much of the discussion talking place in the Armazem da Utopia as RioMarket and the festival offer another full schedule.
Cecília Mendonça and Teresa Gonzalez open the day by addressing the complexities of creating content that reaches and engages diverse audience profiles. They will share their experience in producing content that is inclusive and relevant, discussing strategies for connecting with different demographic and cultural groups, as well as considering the varied demands and interests of audiences in an increasingly diverse media environment.
In an engaging workshop, Claudia Miranda of Sake Filmes, will explain how to optimise collaboration with artificial intelligence assistants in the creation of innovative ideas. Claudia will address the challenges and solutions to ensure that your AI is an effective ally in the creative process.
Vanessa Giácomo brings together a group of actresses and influencers in the Armazem to discuss the concept of talent in the current context of entertainment and social media. The discussion will address how different backgrounds and areas of activity contribute to the development of talent, exploring aspects such as career building, the influence of social networks and strategies for standing out in the market. In addition, the guests will share personal experiences and tips.
Gabriel Wainer of Aquarius and Luan Filippo Oldenbrock of Imovision will address the challenges of attracting and retaining audiences in specific segments of the audiovisual market, covering the strategies used to understand the needs of the audience. The discussion will also explore the role of niche platforms on the global stage, showing how they can help by offering personalised, in-depth experiences for specific audiences.
Claro director, Fernando Magalhães will present the various opportunities for creators and producers of audiovisual content offered by Claro Now, one of the main on-demand streaming platforms in Brazil. The talk will cover partnership models, the variety of formats and the advantages of distributing on a platform with a wide national reach. It will also discuss how Claro Now can be a strategic showcase for independent productions, offering new ways to reach diverse audiences.
A panel will discuss the challenges and new legal requirements that have arisen with the growth of audiovisual productions for streaming platforms. Topics such as copyright, co-production contracts, licensing, as well as issues related to privacy and the use of data will be discussed. In addition, the role of legal advice in adapting to the new scenario, offering an insight into the new parameters and best practices to guarantee legal certainty.
Luiz Noronha and Angela Chaves will discuss the challenges of producing content that speaks to a wide and diverse audience. The discussion will address issues such as building characters and stories that appeal to different age groups and socio-cultural profiles, creating narratives with popular appeal and thematic depth.
The directors of the films "Nosso Sonho" and "Mamonas Assassinas, O Filme" will share the behind-the-scenes and main challenges faced when creating musical biographies. The speakers will talk about how to balance the work of research and reconstitution of scenarios, emotional aspects when talking about iconic figures and the impact of music on the narrative construction of the films.
Fabio Lima of Sofa Digital will explore the current scenario for monetising digital content in the internet age, focusing on business models for creators and platforms. The talk will cover different ways of generating revenue, whether through advertising, brand partnerships, crowdfunding or the opportunities offered by media platforms. In addition, the talk will address the challenges of balancing the production of authentic content that wins over audiences and generates monetisation.
Drop in on the workshop with Laura Fazoli to discover the main pitfalls and mistakes to avoid when approaching a player in the entertainment sector. Laura, an expert with vast experience in the field, will share valuable tips on how to present yourself effectively, build connections and avoid approaches that could jeopardise your image. A workshop for professionals who want to improve their networking skills and ensure that their interactions with industry players are productive and successful.
Carol Condé explores how talent agencies can transform the structuring of productions through a collaborative approach. With her vast experience in the field, Carol will discuss strategies to strengthen the partnership between agents and producers, optimise processes and ensure that all parties involved contribute effectively to the success of a project.
Ferrnando Rovzar of Lemon Studios will explore the process of creating and producing series with the potential to reach global audiences. What elements make a series ‘travel’, culturally relevant themes and adaptable formats for different markets will be discussed. In addition, the importance of having global partnerships, distribution challenges and how to create universal narratives will also be addressed.
The talk will be followed by the screening of an episode of “Las Azules” that was created by Fernando for Apple TV+
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