RioMarket Open For Business

Published in 11/05/2018

Casa FIRJAN (photo), in Botafogo, is hosting the 2018 edition of RioMarket – the part of Festival do Rio that is dedicated to the audiovisual industries, both creative and financial. The event runs from Monday 5 November to Friday, 9 November.

Directors, producers, creators, technicians and other industry professionals will meet over five days to discuss topics such as innovation, algorithms and data science, virtual reality, blockchain, VOD, influencers, branded content, business models and opportunities, case studies, financing, and international co-productions, among others. The program offers a series of workshops, lectures, seminars, debates and business roundtables, with some of the most notable industry executives from Brazil.

Every year RioMarket aims to contribute to the development of the Brazilian audiovisual industry, promoting the exchange of knowledge, providing new business opportunities and training for industry professionals. The discussions span the areas of film, television and TV series, advertising, games and digital influencers.

Seminars to discuss the current panorama and future of the market

Participants will discuss the current state of the Brazilian and international market during Rio Seminars. Executives from the main distributors and exhibitors will make a detailed assessment of the sector in 2018, as well as presenting their perspectives for 2019 while proposing solutions for the future. During the discussions about film and cinema, topics being discussed will include financing models for development and commercialization; international co-productions; and screen occupancy rates, among others. Panels will also discuss the reality of the current market as well as market trends. Release strategies, business models for fiction and non-fiction series, transmedia and branded content, will be explored and backed by recent case studies.

Virtual Reality returns to RioMarket, this year from the perspective of the creators, producers and distributors, who will address the technology and the peculiarities of the sector. The use of digital influencers in audiovisual projects will also be explored with the presentation of a number of case studies. Sport as content, the future of children's content, animated films and genres, women in the audiovisual sector, and a look at Canadian audiovisual production and its partnership with Brazil, complete the seminar program.

Other notable panels and discussions include:

"What is Blockchain?" during which Thiago Catarino of Singular TV, a partner company in the new David Lynch film, and Pedro Barbosa of the Blockchain Consortium, will discuss the technology and its applications in audiovisual and other sectors
"Tendencies and Insights", with publicist Jairo Soares, responsible for the creation of the BIA artificial intelligence project, who will discuss ways to add relevance to content.
Fabio Seidl, winner of the first edition of "Influencer of the Year" in London, will talk about the new creative industry and the end of an era, but a new time for brands and entertainment.
The producer, director and creator Halder Gomes, will present a case study of "Holliúdy Cinema", a success with regional DNA yet global reach.
Paulo Pereira, the commercial and marketing director of Cinépolis, will discuss the new culture of application strategies based on Big Data, Artificial Intelligence, Machine Learning and algorithms developed to increase results.

Think Tanks and Round Tables - Looking For Solutions to Maximise Results

New for 2018 is the Think Tank, a series of meetings organized as round table discussions that look to find solutions to maximise releases and reverse the trend of low seat occupancy in movie theatres. Representatives of the marketing and programming departments of the main distributors and exhibitors will discuss the topic and look to find possible solutions in a collaborative and unprecedented action. A second meeting between distributors and media executives will look to find solutions to maximise releases through media partners.

Among the more traditional round tables, RioMarket will discuss digital marketing strategies, soundtracks, revenue opportunities from the VOD window, and combating piracy. Fabio Lima, from Sofá Digital, will present in detail the possibilities and opportunities for revenue generation in "The Window System in VOD / Revenue Opportunities". "Fighting Piracy" and "Product Placement: The Brand That Travels Through All Windows," complete the schedule of meetings.

Icons from the Brazilian market host Workshops and Master Classes

Focusing on the development of audiovisual professionals, the Workshops and Master Classes continue to occupy an important place in RioMarket. The writer Carlos Lombardi will give a screen writing workshop; director Hsu Chien will be responsible for an Assistant Director workshop; and the composer, Vivian Aguiar Buff, will share her knowledge in a workshop on original composition for films and series. Author and screenwriter Sonia Rodrigues, author of the book “Como escrever séries” (How To Write a Series), will give a masterclass about the potential of Brazilian literature as a basis for the creation of international series.

As usual, representatives of the main production companies and distributors will be available for pre-scheduled meetings.

For the full daily RioMarket programme CLICK HERE