A band, an experience, a quasi religion. Famously averse to publicity, the Greatful Dead was seemingly incapable of recording radio-friendly hits during their 30-year career. Creating music that was distant from what radios were playing at the time, they flouted music industry conventions by giving their live music away to a global network of tape traders, becoming the highest-grossing concert act in America through word of mouth alone. The behind-the-scenes and spiritual experiences of the most unlikely success story in rock and roll history Sundance and SXSW 2017.