A pharmacêutical laboratory introduces the anticoncepcional pill for men to Brazil. For the launching , they engage the serviçes of a propaganda agency which discovers that 83% of the potential consumers fear that the product will diminish their virility. The company resorts to their best copywriter in the hope of overturning this idea. He counts on three fundamental myths — the woman, the game and coffee — to promote a mythical woman, Eva (Vera Fischer).
Aníbal Massaini Neto
Born in São Paulo, in 1945, he began his cinema career with his father, Oswaldo Massaini, at Cinedistri production and distribution company. As producer, he launched popular comedies like O Bem Dotado – O Homem de Itu (1978) and Histórias que Nossas Babás Não Contavam (1979). He also directed the refilming of O Cangaceiro (1997) and the documentary Pelé Forever (2004).
